Focusing on Your Health and Wellness One Day at a Time
The pinnacle of NAD+ science
Every capsule meets the highest levels of potency, purity, and scientific validation. No shortcuts. No compromises. The gold standard in cellular health is here.
At the root, healthy (or unhealthy) aging starts within your cells. The value of NAD+ and its increasing importance as you age comes down to cellular health. Which is exactly what Tru Niagen® is designed to support.
Your body is made up of 37.2 trillion cells, and each of them plays a role in maintaining optimal health. From your gut to your brain to your heart to your fingertips and across all points in between, different types of cells serve different physiological functions. But all cells need to create energy and carry out the processes of repair to do their jobs. These functions are carried out within organelles called mitochondria.
Mitochondrial dysfunction is one of the hallmarks of aging. The mitochondria are responsible for generating about 90% of the energy your body uses. We like to call them the “energy engines” of your cells. The energy they produce fuels all of our vital functions. They do this by converting the nutrients we get from food into adenosine triphosphate (ATP) via a series of complex processes. The process of energy generation by the mitochondria requires NAD+ in constant supply.
NAD+ also plays an essential role in the processes of cellular repair and regeneration. NAD+ molecules activate sirtuins, a family of seven proteins that help to regulate cellular homeostasis, and drive the process of repair. Sirtuins cannot function absent the presence of NAD+. Enzymes called PARPs (which stands for poly (ADP-ribose) polymerase) are also dependent on NAD+ to help repair cellular DNA damage due to oxidative stress.